The Mission

The world is a better place with more gardeners in it. Together, they shrink the environmental footprint of our food systems, restore biodiversity, cool our cities and keep folks healthy and in engaged with nature.

But for many of us, all we need to create the thriving green spaces of our dreams is a little guidance along the way.

And that's why Eden is here - to lend a helping hand. She connects budding green thumbs with the knowledge they need to experience the joys of gardening, developing their own skills and know-how as they go.

Eden is more than a smart gardening companion. She's a nature-lover and dreamer here to help build a greener future, one backyard at a time.

Here's how

Building a food system that works for all

Industrial food production places huge strain on the environment, and that's to say nothing of the 7.7 million tonnes of food and 3 million tonnes of packaging that go to landfill each year. Eden is here to help you be part of the solution and in the most fun way possible — by growing your own. Every lettuce, tomato, and bean you harvest at home skips the trucks, planes, and warehouses, and goes straight to your plate. By choosing to grow locally, you’re making a real difference: lowering emissions, reducing waste, and supporting a food system that’s more fair, resilient, and connected to the seasons. Eden gives you personalised planting advice based on your climate, so you can grow what thrives, when it thrives—and feel good knowing you’re part of something bigger (and tastier).

Caring for the planet
Small actions add up to big change. Eden makes it easy to care for the planet in your own backyard (or balcony). Whether it’s planting pollinator-friendly flowers, composting your kitchen scraps, or simply learning how to work with nature instead of against it, Eden guides you to make choices that are better for the earth. We believe sustainability doesn’t have to be overwhelming—it can be simple, joyful, and full of green wins along the way. Every little patch of homegrown goodness brings us closer to a healthier planet, one garden at a time.

A healthier world

Growing food isn’t just great for the planet—it’s amazing for you, too. Eden encourages a hands-on, heart-full kind of healthy living: digging, planting, harvesting, moving your body, breathing fresh air, and eating vibrant, homegrown food. Gardening is exercise, mindfulness, and nourishment all rolled into one (with a few muddy knees for good measure). Whether you're growing a handful of herbs or a bumper crop of veggies, Eden helps you build routines that get you outdoors, connected to nature, and feeling good—body, mind, and soul.